Munters Product Design Strategy
Strategy Development
2024/02 - 2024/12
Introduction
United by a shared curiosity and an unwavering belief that there’s always a better way, us - The Design Team at Munters are committed to push the boundaries of Customer/User Centric Innovation.
Our Product Design Strategy is describing how to design our products and services towards an aligned North Star direction for the Munters master brand within AirTech.
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It is a framework for designing premium, unified experiences aligned with our Master Brand and AT vision.
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A tool for strengthening the Brand through offerings, experiences, and interactions.
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Applies to all new products and services we develop.
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Defines 6 key strategic pillars to unify our global brand, products and experiences.
The Development Process
From initial discussions to final formulation, the process was enriched by diverse perspectives and expertise. Numerous departments, teams, and individuals across the organization dedicated their time, effort, and insights to shaping this strategy.
The result is a strategy that embodies our collective wisdom and shared vision for the future. It was meticulously developed through extensive discussions, workshops, and feedback sessions. My contributions to this project primarily included gathering participant insights, facilitating events, and creating visual concepts for the final document.
Strategy Development Process Summary
Design Methodologies Involved
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Customer Centric Innovation & User Experience
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Design Thinking Process [Double Diamond Model]
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Defining User Archetypes
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Circular Design Thinking
The Six Strategic Pillars
The six pillars represent six strategic directions that serve as the guiding framework for our organization. Please note: The following visual concepts are intended solely as examples or sources of inspiration to aid in the interpretation of these directions; they do not represent ongoing projects.
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